As I sit here at 4.50am on a really cold Northern NSW morning and watch the Socceroos begin their demise to the hands of Germany in the 2010 World Cup, I can’t stop thinking about marketing (that’s quite sad isn’t it). Maybe if the Socceroos were a little more inspiring, my mind wouldn’t be drifting but sometimes you have to see the silver lining.
Why am I thinking about marketing? No it’s not the MASSIVE corporate brands that are subliminally pressed onto my cerebral cortex as I stare at one of the worlds greatest sporting events (or maybe it is), its because today I am sharing with you some marketing gold that I know will change your business.
Big call? Nah, Australia beating Germany was a big call. This is a gimme…..
As you may or may not know, last week Victoria Judge, Kellie Sanders and and I launched a smokin’ new community for fitness professionals, The F-Bomb. If you haven’t already checked it out, head over and have a look because it is something that is going to change the way you do business. Anyway, as part of the planning process we asked lots of trainers what there biggest business problem was. You will never guess what the answer was…..getting clients.
The holy grail of any fitness business is being able to generate a consistent flow of hot leads from multiple sources. Nothing ground-breaking there right, everyone wants more leads (It’s boring but it is true).
So in order to show you that generating consistent leads for your business is not some mysterious black art, we (The F-Bomb Team) put together a little done-for-you marketing program called www.10clientsin10days.com . If you have been floating around Facebook over the last week, you may have heard me mention it but I wanted to give you the full run-down.
Why Are We Doing This?
It just makes sense. Your biggest issue is getting more clients and collectively we have some pretty cool ways to get them that have been tried and tested, so why not get them in to your hands as soon as possible? Part of this process is to demonstrate that there is no special skill, no magic art that you need as a personal training business owner to get new leads. You just have to do these things and do them often.
We have put together these strategies and the follow up together for you but you are in charge of acting – of making it happen. Don’t just file this away to do some other day when you have some spare time. We have put these marketing strategies together because they work, they get leads immediately and they are all either no or very, very low cost.
How Is this Different From All The Other Crap Out There?
A marketing strategy is just a marketing strategy right? Search the internet for 5 minutes and you can have an arsenal of strategies for your business, but there is a pretty good chance that they wont work for YOU. Why? Because, like Groove Armada said “If everybody looked the same, we’d get tired of looking at each other”. Every business is different.
Now because we celebrate our uniqueness, there are the three things that make www.10clientsin10days.com so special:
- We Get You To Sort Out Your Target Market:
- Not only identifying but understanding who you are aiming your little baby at.
- We Get You To Put Together A Smokin’ Offer:
- Having an offer that appeals to your target market and displays amazing value is a great way to get high conversions.
- We Teach You How To Follow Up Properly:
- Delivering the strategy is only half the job, follow up is king and we show you how to do the right way.
Along with these three points, you will receive a complete outline for 5 no / low-cost marketing strategies complete with phone scripts, email and letter templates. All designed so you can just stick in your offer and your business name and fire away, and the only thing left to do is complete our follow up procedure and convert your leads. Too easy…
Marketing has actually never been easier – so if you haven’t already started your 10 clients in 10 days mission (and education), get cracking here www.10clientsin10days.com
What Would 10 New Clients Mean To Your Business?
When Vic, Kel and I were putting together, I got thinking about what sort of impact this is going to have on people’s businesses when they follow the program. Now in my personal PT business, I would be absolutely stoked to get 10 clients in 10 days and it would mean filling up a trainer and potentially hiring a new one. But I wanted to check out what sort of impact this would have on others, so I asked my Facebook crew what it would mean to them and this is the response I got:
- More money to but new equipment.
- More people to help and eventually more referrals.
- Be able to fill up a staff member (who is a brilliant trainer and was looking for another job).
- Be able to pay my bills.
- It would mean one happy business owner.
- I could get that boob job I have been waiting for (that’s exactly what she wrote…).
- It would mean I could leave my other job and focus on my business.
- It would be reinforcement that what I am doing is working.
As you can see, getting new clients means many different things to many different people.
What would it mean to you?
If you have already started you 10 clients in 10 days mission, I would love to know how you are going….
Cheers
Rick :-)
P.S: One of your peers got straight into www.10clientsin10days.com last week and signed up 14 new clients and made $4885 on the first day by sending only one of our emails. He can’t do anymore of the program because he doesn’t have the staff to cover the amount of new clients he is getting. That’s the sort of business problem I want you to have :-)
About the author: Rick Watson is the surfing, swearing personal training business guy who tells it like it is. He blogs, coaches, writes books and holds live workshops for personal trainers but most of all he is a father and husband (with a healthy respect for road trips). If you like what you read, subscribe to blog here and get your weekly dose of goodness delivered straight to your inbox.
