How To Build A Low Cost Boot Camp Business – Part 1

Guest Post By The Owner Of Australia’s Personal Training Business of the Year – Scott Williams

Hey All,

Welcome to PT Business In A Box and part one in a series of ways to increase your cash flow into your Boot Camp business with little or no outlay from you.

My name is Scott Williams and I own and run the Current Australian Personal Training Business of the Year for the last two years running.

Over the course of my next few posts I am going to give you a series of very effective marketing ideas for your business that will increase your income with little or no cost. Here is the first of my biggest marketing ideas that have been the biggest money earners.

Total Outlay for this Marketing Idea: $0

Marketing Idea #1 – Social Media

Unfortunately most people are not up to speed with the benefits of Facebook at this stage. Most people think it is just a social site for people to catch up in other people’s lives and post up a few pictures here and there.

Well I learnt very early in the piece (from a marketing legend) in Gary Vaynerchuk and Chris McCombs that Facebook can be so much more.

So I decided to purchase Gary’s book (very glad I did), and look up and buy into Chris’s Marketing Program, I thought this really does make a lot of sense to use utilise Facebook as a marketing tool for my business.

From there all I did was post a calendar event (costs NOTHING – a good thing), onto Facebook.

I offered all people in my Boot Camp towns that contact me on facebook a FREE month of Boot Camp, no questions asked, no contract, no nothing.

Now obviously this will only work if you have an established Boot Camp already going and you can drop these people into a location at no extra cost to you. It would be a bit harder if you are just starting out as you would be minimizing the potential income coming in.

To give you an idea of how a marketing idea like this can work, here is a rundown of having an effective facebook account:

Total number of people that contacted me to register:                   114

Total number that actually turned up to the Boot Camps:                56

Total number that completed the FREE month of sessions:             43

Total number that have signed up a 6 or 12 month Membership:    13

Total that signed up to a new 12 week program:                           20

Total new sign up to the Succeed Boot Camps                      33

Since I ran this FREE marketing idea, 26 of the 33 have now all gone to 12 month memberships, which has given me an extra : $44 616 per year

Five of the other seven have also continued on a pay per Boot Camp basis, which also nets me around: $2300 every 12 weeks.

So when you add it all up, for ZERO outlay I have made over $50,000 from a calendar event I posted on Facebook that took me 5 minutes.

Not a bad profit for nothing….

Note:

Another thing that you should make sure you do is to add the emails of all the initial people that contacted you into your database. You never know when someone might wish to commence Boot Camp.

Since I posted this calendar event on Facebook, it gave me another 114 new potential leads. All of these people contacted me because they are interested in changing themselves in some way, shape or form, the time just wasn’t right for them.

I added all of these people to my email database, and since running this initial add I have had 6 or 7 people from that original list that never started now doing a Succeed Boot Camp (and loving it).

Now I know this doesn’t sound like much and you are probably saying “only 6 people big deal Scott”, but these 6 people have also referred 6 other people which also referred another 2 (I will post about referrals in another post). Do the math though, it starts to add up.

SO not only did the FREE marketing idea make me over $50,000 in the year (and still continues to do so), I now have others coming to Succeed as NOW is the right time for them to commence a fitness regime for themselves.

It obviously wasn’t the right time for them to start when I first posted the add on facebook for whatever reason, but they have now made a New Year’s Resolution and have contacted me to get them on board to our Boot Camp program.

So two things from this post:

1. Do a calendar event of Facebook and offer a FREE month, no questions asked.
2. Ensure you capture ALL email addresses from the enquiries into your database, because if you are sending out regular posts or information to your database, you never know when the time is right for them to start a fitness regime.

Until next post, keep on doing what you love doing every day.

Scott Williams

CEO, Succeed Personal Development

Trainer, writer, family man

P.S If you have any questions about this strategy or if you have already had a few experiences on Facebook building your business feel free to post up a comment.

Tagged as: Australia, Boot Camp, Calendar Event, Cash Flow, Contact, Effective Marketing, Extra, Facebook, Gary Vaynerchuk, Marketing Idea, Marketing Ideas, Marketing Program, Marketing Social, Marketing Tool, Mccombs, Money Earners, Outlay, People, Personal Training, Rundown