When you are about to launch into your fitness industry, it is always a good idea to find out first exactly how much money personal trainers really earn. Now you obviously have a great passion for exercise and helping others get fit and healthy but can you convert that passion into a viable, long-term career. Lets’ find out.
But before we do, I have a quick announcement:
If you are looking interested in making a serious career and lifestyle from personal training, download your free No B.S Business Plan For Personal Trainers. It is a 20 step process, explaining exactly what you need to do to make real money in this industry.
Ok, back to the post….
So in how many other industries’ can you step out of your 6 month certification course and begin to charge $70 per hour? Not many. Trainers find themselves in a truly unique situation. Certified first-year personal trainers have the potential to earn a lot more money than fully qualified first-year accountants and lawyers. Very few other workers can start their career at $70 per hour……
Ok, so let’s bring it back to reality for a little while. Yes, personal trainers DO have the potential to make a lot of money per hour and really make an amazing income, business and life from this great industry. BUT, there are a few little (big) hurdles that have to be overcome before we get to start smoking $100 bills.
Let me paint a picture of an average, every-day trainer for you. His name is Dwayne, he wears a muscle shirt and running shorts every day of the week (sorry, I couldn’t resist). He does 35 hours of personal training a week at $75 per session for a weekly income of $2625. Not bad for a lazy 35 hour week…
So let’s see how much of that he actually puts in his pocket:
a) If he works for someone else’s business, let’s say he gets a cut of 50% of his turnover. So he will be taking home $1312 minus some tax so you are probably now looking around the $1000 mark per week. This brings it down to under $28 per hour…ouch.
b) If he runs his own business, say it is a mobile business with no facility costs. He pays his car costs, equipment, phone, internet, business registration, insurance, certification courses. Budgeted out, you are probably looking at $500 per week spread over a year, so minus a little bit of tax that leaves our business owner with about $1800 per week (or $51 per hour) after doing 35 hours of PT. That’s a little better.
Time for a little commercial PT reality:
- Personal trainers lose income when clients cancel (within the cancellation policy).
- Personal trainers lose income when their clients go on holidays.
- Personal trainers lose income when clients get injured.
- Personal trainers lose income when clients leave.
Now I don’t want to sound negative or state the obvious here, but walking into this industry thinking that you are going to jump-squat your way to easy money is straight out delusional (no matter what all the flash info products say). This industry will reward you if you serve your time and have a clear understanding of how the game works (you can subscribe to the blog here for more on this).
In saying all of that, there are also a bunch of ways to make your personal training or boot camp business extremely efficient and a great earner. Here are my tips to ensure you get to see most of the money that you make:
1) Run your own business.
2) Always market for new leads because some clients will always leave (resistance is futile).
3) Get really good at converting your leads.
4) Run a service that provides value, cares for their clients and gets great results.
5) Leverage your training time: semi-private sessions, groups or boot camps.
6) Make your cancellation policy water-tight.
7) Stop selling packs and get all your clients on direct debit.
8) Up-sell additional training, products and/or services.
9) Always look for new ways to cut your expenses.
You can see that taking accountability in your personal training career can definitely increase your income. Build up your client base, one relationship at a time and in no time at all you will find yourself putting your prices up, leveraging your business and making great money (you can find out exactly how to do this in my new program How To Rock Your PT Business).
Now, this is where I need your help. I am really interested to see what you have to say about this topic of personal training and income. So let me know your answers to the following questions in the comment section:
- Is the income of the PT industry what you expected it to be?
- What are you currently doing to increase your PT income?
I can’t wait to see what you guys have to say on this one.
About the author: Rick Watson is the surfing, smiling personal training business guy who tells it like it is. He blogs, coaches, writes books and runs an online community for personal trainers but most of all he is a father and husband (with a healthy respect for road trips). If you like what you read, subscribe to the blog here or for more daily banter you can follow him on Twitter here or Facebook here.