I don’t know about you, but for me the idea of a business plan makes me gag. For most of my personal training business life, they have been a useless tool that I have felt very detached from (I know, that’s terrible isn’t it?). Traditional business talk about SWOT analysis’, cash flow predictions and lines of credit – all of which are topics that really don’t rock my boat.
As a passionate personal training business owner, I was more interested in who I should focus my business at, what problems they have and how my service was going to solve those problems. I figured if I could sort that out then half the battle would be won.
So I came up with my own “no B.S” business plan that cuts the crap, keeps things simple and has a really strong focus on action. A plan that makes you think about the everything that is important when starting out your personal training business, things like:
- really looking at why you want to run your business.
- identifying who you are going to aim your service at and how they think.
- discovering how your service is going to solve real problems for your target market.
- identifying your equipment and facility needs.
- what your most effective conversion method is to get lots of clients.
- what other products and services can you sell to increase your profits.
- what on-line and off-line ways will you attract leads.
- how to become a local fitness identity in your area.
- what strategies do you have in place to overcome stress.
- what are the reasons your business will fail and how will you stop them.
- and what actions will you make right now to move things forward.
As you can see, these are all REALLY practical issues that I think are important to all trainers whether you are just starting out or have been in the business for a while now.
So if you feel like you have been drifting at sea with your business and need a little direction, you can download your own version of the “No B.S Business Plan For Personal Trainers” by throwing your details in the box below (it’s a 13 page workbook so it’s a bit too big for this page):
Oh, I forgot to mention a couple of things…
a) It’s free and that’s just because I get a sh#tload of e-mails from trainers asking me about about business plans so I thought that I would just put the basic one that I use into a down-loadable format for everyone to access.
b) As part of the workbook, I have also included my Three Secrets To A Mildly Wildly Successful Personal Training Business which gives you my insight into why some trainers smash it and others shrug their shoulders in disappointment – this little gem might (re: will) surprise you.
c) The “business plan” bit of the workbook consists of 20 simple questions that I ask you in order to help move your business forward with structure. I have also included some cues for each question to help with your answers and to make this process as easy as possible for you. Alright, I think that is just about everything. I really hope that you get as much out of using this simple “no B.S” business plan as I do and if you have any questions or comments just leave them below and I will get straight back to you.
Cheers Rick :-)
P.S: Here is the box again to get your business plan workbook and if you like like what you read then feel free to share the plan with other trainers using the buttons below.
{ 8 comments… read them below or add one }
your awesome Rick! thank you.
Hey Liz,
My ego says “Thanks” but I’m just a regular dude (trust me on that one) who likes helping trainers out. Looking forward to watching your business grow.
Rick
Hi Rick
I just want to thank you for everything that you have helped me with in my business. I love your balanced, laid back, yet completely real and totally modest attitude. You are definitely the right mentor for me.
Having only been a PT and in business for 7 months I know how important it is to get the right support. I really believe that you are only as successful as the people you surround yourself with. To all new PT’s out there – make sure you network and find the right people to help you get to where you want to be.
If you want someone who works with your goals, supports you every step of the way and is just too cool for school then Rick is your man.
After working with Rick for only a few months he has completely exceeded my expectations. His latest strategy brought me in over $3000 worth of immediate business – not too shabby for just 1 email blast to my list.
7 months in and I’m already looking for my first PT to help me with all the leads that are coming in.
I intend to keep working with Rick for a very long time. He keeps me on track, accountable and always moving forward. His strategies are long term and I really like the way Rick helps you to define your target market. You can’t be everything to everyone and nor do you want to be.
Thanks again Rick – you totally ROCK!!! I would not be where I am today without you.
Rache x
Speechless – it’s a been great fun so far and I cant wait to see where your business is going to go Rache
Hi Rick,
Just returned from Afghanistan serving in the US Army and had a revelation there that my passion is fitness. I am looking for a business that I can build while still in the Army. I would like to really focus on people who are already fit, and want to get to the next level. I don’t have the patience for excuses, I’m too tired to workout, I don’t want to eat this or that, etc. The ideal client would be any where in the world, where I can do all of my business on the Internet, and one that I could even conduct If deployed to Afghanistan again. The thought of having to physically go to a globo gym or workout faciltiy would be like a slave to my business. I don’t want this at all. I am a Crossfit Level 1 certified trainer and am in the process of getting issa certified as well. I know nothing about this business but believe with the proper mentorship (obviously willing to pay) that I can help adult athletes become elite adult athletes. Am I speaking to the right person, and does this make any sense to a professional such as yourself???
I am sorry for the length of the email, but I am serious about this business.
Regards,
Corey Lewis
Hey Corey,
Thanks for your comment and it is awesome to see so much passion and enthusiasm. There are a number of options with this type of business but I will send you a personal email to discuss further.
Rick
hi rick
im really interested in becoming a personal trainer, i have looked into all the different courses available to me and they all cost so much money. i am concerned that if i commit to a course and pay the expensive fees i might not get any work i am doing alot of research to find out how to become a successful personal trainer and earn a good wage from the start of my career i hope you can help.
ps would you reccomend being a gym instructor first to gain experience the majority of gyms around hear only accept level3 in personal training.
Hello,
I wanted to know if i could have your no B:S business plan.
Your website has been a huge help.
- Caleb
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