As fitness business owners, we all travel a challenging path in this competitive industry. That initial excitement you had for running your own business may now be just a distant memory, with the harsh reality of business life taking it’s place. Finding new clients, converting them, consistently training them effectively so they get great results and making sure that your business is always moving forward is a tough ask of anyone. Especially if you are new to the industry.
I understand, I’ve been there….
It is because I am so aware of how hard this game is that I think something special needs to be done about it – something big. Burnout rates for trainers are at all all time high (sliding towards one year for the average lifespan of a trainer), business competition is rapidly increasing and too many snake-oil merchants are out there are selling band-aid solutions to these real problems (as you can tell, this fires me up a little).
All fitness business owners out there deserve better. YOU deserve better.
So rather than bitch and moan about the fragile state of the fitness industry and the people in it, I have decided to do something to make it a better place. To create something that is going to leave a serious impression on the fitness industry and more importantly on your business. Let me talk you through it…
It all started on Facebook (of all places), where I happen to spend a little of my time connecting with trainers. There I formed relationships with two very special PT business coaches, Victoria Judge and Kellie Sanders. Both uniquely skilled and very, very good at what they do (not only are they good but they are both also really passionate about helping trainers).
So the three of us joined together – working feverishly over the next four months to identify what trainers really needed to grow amazing businesses. Armed with this information, we then then set about bringing something really special to the industry that creates a career and lifestyle for fitness professionals that they can be proud of.
The Four Reasons Why This Is Going To Change Your Business…
In order to find out what trainers really needed to run their business successfully- we asked them, lots of them. What we found was really surprising – surprising in that so many fitness business owners had the same issues. No matter how long they had been in the industry or what qualifications they had, everyone wanted more of the these four things to help grow their business:
- Knowledge: the old adage “you only know what you know” has never been truer. Having three PT business coaches bringing you their combined knowledge is unique to our industry. Our special guest contributors will also make this one very special resource.
- Skills: Any one of us can learn something as a concept but it is not until we actually implement do we really understand it completely. Developing your business skills simply means actually overcoming your fear to act and use the knowledge you have to make shit happen.
- Connection: In a such a saturated market, it is really ironic that you often feel alone in your business – that no one understands what you are going through. We get this and we will connect you with other trainers, business coaches and business specialists that can help you become a supported and confident business owner.
- Environment: We all know the effect that our environment has on us. With this is mind, we have focused on providing you with a stimulating and inspiring environment that allows you to flourish, grow, learn, have fun and achieve the dreams you have been quietly carrying for your business but never had the place or opportunity to make them come true.
So keeping these four aspects in mind, I am really excited (like hardly got any sleep last night excited) to present you with
The F-Bomb is a fully interactive online and offline community where personal trainers and fitness professionals can find everything they need to grow fun, easy and lucrative businesses (without the bullshit). Run your eyes over everything that makes this community so important and worthwhile:
1) Every month you will get at least one expert audio tutorial or interview. The most important topics for your business, delivered by a range of experts and able to be consumed on your I-pod or in your car.
2) Every audio comes with a transcript (for those of us who like to read), but more importantly they are also accompanied by your own action work-sheets so you know exactly how to implement your new knowledge straight into your business.
3) Every month we will be holding a live online Q and A session where you will get direct access to the three of us to have your business questions answered. The learning you will receive just by attending and listening to other fitness professionals and their challenges is priceless (as you can tell I love this bit).
4) You will have 24 hr access to our exclusive, members-only forum. This is where you can ask more questions, both to your peers and to your coaches. Insights, accountability, joint ventures – it all happens on the forum.
5) Unique and interactive live events like nothing you have ever seen before in this industry. F-Bomb LIVE, PT Business Basics Bootcamp, PT Entrepreneur Bootcamp and Studio Exploder Bootcamp are all coming to a town near you.
6) Finally you get to feel like you are part of something worthwhile and valuable (for both you and your business), all while having a bloody good time in the process.
Ok, so that’s The F-Bomb and that is why you should be getting excited about your fitness business again. We are bringing back the community, bringing back the connection, bringing back the knowledge no matter what type of fitness business you run. The three of us are standing up and saying to the fitness industry that you deserve better knowledge and support to run your business.
And we are going to provide it!
Now because it is really important to us that we can give personalised attention to all of our community when we officially launch on July the 1st, we are only releasing 200 memberships to The F-Bomb. So if this sounds like something that you don’t want to miss out on, clink on the link below and cruise around the F-Bomb site where you have the opportunity to pre-register and save your spot (your first month is $1 and our happiness guarantee allows you to leave at any time).
www.fbombersinnercircle.com
Once you have had a good look around the site and pre-registered your spot, I would love to know what you think about what we are doing here. Your feedback and comments are greatly appreciated.
See you on the other side,
Cheers
Rick :-)
P.S: Over the past four months, having the support of two of Australia’s best PT business coaches has been a priceless commodity for me and my business (and we have become amazing friends). I am so excited about what the F-Bomb stands for because not only will you get to be supported by all three of us, you will also meet other amazing people and become re-invigorated about your business again (and I personally know how good that feels).
Just wanted to let you know :-)
About the author: Rick Watson is the surfing, swearing personal training business guy who tells it like it is. He blogs, coaches, writes books and holds live workshops for personal trainers but most of all he is a father and husband (with a healthy respect for road trips). If you like what you read, subscribe to blog here and get your weekly dose of goodness delivered straight to your inbox.
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Sounds like a great initiative!! Off to check out the website now!
Wow! I am heading straight to the sight now too… !!
Great stuff Rick…congratulations on producing a quality no BS line of communication and connection….positive for the industry for sure!!!
Thanks for all the feedback and support guys – enjoy :-)
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